Meet Elite

Keith Hatton

Creative Director
Keith A. Hatton, affectionately known as Garu, comes to us from the streets of Northern New Jersey. He traveled to Philly to pursue a degree in Industrial Design at the University of the Arts. This boyishly good looking young man just started showing up at Elite one day and Richie took him under his wing. He started building wheels, helping out, and working for free until he was offered a job. Now here for nearly two years, Keith has revolutionized the creative aspect of Elite and our custom paint and design. Keith also somehow finds a way to ride his bike like 5 hours a day in addition to work (granted, he doesn't work very hard). Over last season he went from a Cat 5 to a Cat 3, and we are looking forward to big things from him in 2009.

Turn Ons: Italian track bikes, pretty pictures, feathered hair

Turn Offs: enunciation, moving quickly, color blindness