2011
07.08


FIVE STAR BICYCLES CHANGES NAME TO ELITE CUSTOM

Road/Triathlon Distributor for SEAsia with Prompt Service, Full Stock, and Rich Margins

Five Star Bicycles Pte Ltd is pleased to announce its official name change to Elite Custom Pte Ltd. Elite Custom will serve Asia, the Middle East, and New Zealand with a full line of the finest brands in cycling today. Distribution products vary through out the different territory’s covered by EC

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2011
05.11

Welcome to the spring edition of Healthy Sports, the newsletter that we send out four times a year to try and keep you updated on current trends, thoughts, programs, and other cool stuff in the world of sports medicine and fitness.

Athletes of the Month

We get many entries each month for the athlete of the month. We love all of the pictures and stories. In fact, all of the photos that you send us end up in the digital frame in our office. We see you all every day. Please keep ‘em coming!  We’d love for you to send one or two of your favorite photos to Meghan in our office. I don’t care what the sport or your age, just send us your pictures and we’ll put ‘em up! Race photos, sports photos, whatever you want is fine with me.

As for the athletes of the month, we’re still looking for your stories. I don’t care if you are first place or last place, as long as you are trying!  Send us your story with a photo and you too can be the athlete of the month. Please send your photo and entry to Meghan in my office.

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2011
02.22

Elite Bicycles in San Francisco

Once upon a time there was a lovely Japan-born Swede named Tomas Pearce. After traveling the world with his family he eventually moved to Philadelphia for his continued education. He made friends with the fellows at a local custom bicycle manufacturer called Elite Bicycles. The introduction and immersion into the world of bicycle manufacturing and bicycle fitting only served to further Tom’s love for all things cycling. Over time, Tomas and his brother Niklas became very close to the Elite Bicycles crew, and decided they wanted to learn more. Tom relocated to San Francisco for finishing school, joining Nik on the west coast.  The Pearce brothers, along with Nik’s wife Rocio Russo Pearce and friend Chris Bondus are following their passion for cycling and are now opening their own bike shop in SF, called Cykel (Swedish for bicycle). So, we’re heading out west!

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2011
02.16

Long time Elite Bicycles friend and rider Lars Finanger rode his Elite Razor Carbon and his Elite Joule Pro Carbon to a 1st place finish in this weekend’s Valley of the Sun stage race. I will not bore you with the details, but rather give you Lars’ race report on the three stages after the jump.

what a good lookin' man...

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2011
02.09

Welcome to the winter edition of Healthy Sports, the newsletter from our office. This newsletter is designed to keep you up to date on the latest issues in sports medicine, fitness, and healthy living. The winter newsletter is designed to keep you motivated and moving during the cold winter months. At the top of this newsletter, there are two courses to look at. The 13th Annual Sports Medicine for the Young Athlete is designed for health professionals who deal with athletic teens and is held at Cornell Medical School on February 26th. Multisport World NYC is the combination of our Amazing Evening of Triathlon and the Multisport program previously held at the JCC. This is going to be the ultimate, blowout day of multisport education, fun, and networking and will be held at Columbia University on Saturday, March 12th.

Enjoy the newsletter and I hope to see you all in the park or at one of our programs.

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2011
02.07

Coming up at the end of this month is the 2nd annual Endurance Sport Expo in Oaks, PA. We are very excited to be joining the expo this year, as it has really taken off and will be even bigger than the last. Click on read more for some additional information on what should be a fantastic event.

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