Novena Showroom Features World’s Best Fit Protocol and 100% American-made Bikes & Components

Master fitter and President of Elite Bicycles, David Greenfield, has returned to Singapore to open Elite Custom Ptd. Ltd, Asia’s finest custom road and triathlon bicycle showroom. Elite Bicycles, an American performance custom bicycle brand; is proud to be represented by Elite Custom’s sophisticated new showroom in Novena, the Island’s sporting hub.

Elite Custom opens their Thomson Road showroom July 16th. The showroom features state of the art bicycles, components and accessories, a world-class fit studio for Greenfield’s world famous Biomechanical Bicycle Positioning (BBP) Fit Protocol and hospitality suite for industry guests, visiting pro-athletes, and top caliber coaches, with the likes of four time Olympian and gold medalist Sheila Taormina.

BBP Fit Protocol offers many advances over typical Fit practices, by focusing on the athlete as the primary functional moving machine, and following the natural flow of the human animal. Riders will benefit from guaranteed improvements in performance, enhanced comfort, greater stability, injury prevention and education that including pre-habilitation information and instructions for athletic advancement. The Protocol can be used to modify an athlete’s current position with re-configuration of their existing bike to match the riders needs for a perfect fit, or can be the first step to an entirely custom cut to measure bicycle: hand-crafted by one of three prestigious American bicycle manufacturers (Parlee, Serotta, or Elite) with every component individually-selected for riders suitability and taste with the clients choice of first-class custom finish.

Elite Custom, as the only licensed representative of Elite Bicycles and the BBP protocol in the region, is happy to offer many other prestigious American brands. These include Elite Bicycle’s long-time partner, ENVE Composites, producers of the most advanced carbon products and Thomson, the standard in stems and seat posts. Other performance brands include the innovative ISM Saddles, TorHans performance hydration, elegant Panache Cyclewear, and arm-rest comfort from Cee Gee. Elite Custom will also supply world class bicycle fitting products designed by BikeFit, as well as Cycle Soles, the most progressive system of custom molded foot beds offered worldwide.

Elite Custom open house and grand opening is 16th July 2011. All are welcome.


Elite Custom Pte Ltd

Blk 2 Thomson Road,

Balestier Shopping Center, #01-649

Singapore 320002

Time Line

11:00 Open House

12:00 Lion Dance

12:30 Opening address

12:45 Ribbon cutting

1:00 – 3:00 Seminars hosted from sports specialists from Singapore and US

1:00 – 3:00 Satay & finger food

4:00 Lucky draw

Beers & refreshments till night fall.

This post was written by: DGG

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