Wahoo ISM Saddle on Elite Triathlon Bike

Wahoo ISM Saddle on Elite Triathlon Bike

Singapore – Elite Custom Pte Ltd  (www.elitecustom.sg) is proud to announce our latest partnership with well-established brand – ISM Saddles (http://www.ismseat.com).  As ISM continues to enjoy monumental growth and market penetration throughout the world,  Elite Custom SG believes that the safest and most comfortable performance saddles in the world serves most complimentary to their already world renowned bike fitting services.

Fondly known to most people as the “Adamo” or “noseless” saddle, ISM has already been the saddle of choice for many of Elite Bicycles’ clientele.  Especially ecstatic about this partnership is Director of Elite Custom, Edwin Low who, after trying out countless different saddles, has now been using ISM for more than a year without any issues.

ISM Founder and CEO Steve Toll says, “Our distribution network around the world continues to expand and our brand identity increases every day as we let the bicycling community in on our little secret. The nose of a bicycle seat causes numbness and damage and the bike rider doesn’t have to accept this as standard any longer.”

ISM continues to expand their professional athlete base with no less than 22 professional triathletes using ISM this month at the Ironman Championship in Kona, the gold medal Elite Women’s time trial winner also riding on a ISM and fast gaining popularity amongst the road & time trial cycling community including professional road bikers and mountain bikers at a competitive level.

Amongst them are 2010 Ironman Coeur d’Alene winner Andy Potts (US Olympian and 70.3 World Champion) who says, “Since I made the switch to ISM I have no more numbness and a lot more comfort. I can stay down in my aero position longer and maintain my intensity all because I am more comfortable on my bike. Thanks to ISM I am riding better than ever.” and

Samantha McGlone (2004 Olympian and 2006 World Champion, Ironman 70.3)  “I first tried the ISM saddle to correct an imbalance in my bike position that had led to a serious Achilles injury.  The unique design ensures that I always sit neutrally in the saddle with a more even weight distribution. This eliminated the source of the injury and allowed me to return to Ironman racing as a stronger, more efficient athlete.”

With the rapid realization that comfort and performance can go hand in hand, the Asian market for ISM saddles is quickly expanding. Thus, Elite Custom SG found it appropriate to represent the full range of saddles provided by ISM. Dealers and athletes throughout Asia are quickly learning of this revelation and Elite Custom SG are happy to provide better margins than previously available to help the active marketing and promotion of such a great product. Elite Custom Pte Ltd has distributorship for ISM in the following territories:

Singapore,  Philippines, Malaysia, Thailand, Indonesia, Hong Kong, Vietnam, South Korea, Brunei, Cambodia, Laos, Oman

Dealers from the above territories who would like to enjoy the benefits of an ISM product are encouraged to contact Elite Custom in Singapore who are fully stocked with all models and styles in all of the color options available to aesthetically match anyone’s race machine.

Elite Custom Pte Ltd
Blk 2 Balestier Hill Shopping Centre #01-649
Singapore 320002
Tel: (+65) 62562028
Email: info@elitecustom.sg

Website: www.elitecustom.sg

ISM can be found at http://www.ismseat.com

This post was written by: DGG

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